“As much as I love fashion,” Kate Hudson told Vogue Australia earlier this year. “Activewear is really what I am wearing every day.”
Hudson isn’t the only one. Although sneakers have certainly had a moment in the style spotlight in recent years, most of us haven’t associated our gym clothes with high fashion. Until now, that is.
Sportswear, meet ready-to-wear. We think you’re going to be good, good friends.
If you’re ready to take a page out of Iggy Azalea’s book and get fancy with your activewear, keep reading. We’ve scoured the web to unearth the best online activewear stores for women. Channel your inner Serena Williams and get ready to shop.
Kate Hudson doesn’t just wear activewear every day; she breathes it. Hudson started Fabletics back in 2013 because she wanted to make activewear accessible to everyone – whether you love working out or not. Customers begin by taking a style quiz. Then, the online-only brand picks out a range of sportswear options to suit your taste. From there, you’re just a few clicks away from being workout-ready.
2. Lorna Jane
Lorna Jane Sporty Splice 7/8 Tight ($96)
For Australian women, Lorna Jane is a familiar name – and for a good reason. The Lorna Jane lifestyle goes well beyond working out. It’s merely about being active, whether that means walking to work or hitting the gym. The brand sells fun, brightly-coloured clothes to suit all lifestyles, which makes it a no-brainer in our minds.
Athleta Stripes Chaturanga Capri ($64)
Although Athleta is a sister brand to Gap and Banana Republic, the company tends to fly under the radar. But trust us when we say you want to add Athleta to your list. Here, you’ll find a great balance of budget-friendly and basic – but never boring – workout pieces from cheap-yet-chic brands. If Athleta is good enough for a collaboration with Derek Lam, it’s good enough for us.
4. Without Walls
Without Walls Mesh Halter Bra ($58)
Without Walls is one of the newest activewear stores online, but it comes with a big-name backer. The brand is an offshoot of downtown-cool chain Urban Outfitters. Without Walls covers every endeavour – from cycling to hiking to surfing. You’ll also find fun accessories and gear, including pet accessories for anyone who wants to take their furry friend on their daily run.
5. FP Movement
FP Movement Intimately Fishnet Racer Back Bra ($39)
If you want your sportswear to have a free-spirited, bohemian twist, look no further than FP Movement. The activewear store has been brought to you by the geniuses at Free People, and it stocks pieces for four main fitness fields: yoga, dancing, surfing and running. The hippie-luxe aesthetic extends to every item, from hand-painted surfboards to paisley-print leggings.
6. Outdoor Voices
Outdoor Voices is a millennial-minded activewear brand that is making big waves thanks to its big idea: that women should get outdoors. While you could comfortably wear Outdoor Voices pieces to your yoga class or gym, founder Tyler Haney wants her pieces to be ready whenever you’re ready to “do things,” whether that means take a hike, climb a mountain, or walk the dog.
Monreal London Mesh-Panelled Dress ($380)
You guessed it. Net-a-Sporter is the luxury fitness category brought to you by the high-fashion fiends at Net-a-Porter. And it shows. Here, you’ll find clothes for equestrians, golfers, sailors, and tennis players, plus an entire section dedicated to the most stylish of sporty moments: après-ski. Note to self: The prices are not for the faint of heart.
8. The Upside
The Upside Neon Tiger Crew ($229)
Former Tigerlily designer Jodhi Meares founded The Upside for a single (and solid) reason. She wanted to create activewear women could wear in and out of the studio. Mission accomplished. The Upside houses pieces you can easily take from the beach to the bar without missing a beat, and that’s just one reason to love the brand.