PAID FOR BY SK-II
“I don’t want to get married just for the sake of marriage. I won’t live happily that way.”
These are the words of Li Yu Xuan, a 33-year-old single Chinese woman who has bravely spoken out on one of China’s most controversial subjects: the “Sheng Nu” label, which translates to “leftover women” and is commonly applied to Chinese women “over 25 who are not married.”
Li Yu Xuan isn’t alone.
As part of skincare brand SK-II’s #changedestiny campaign, which aims to inspire and empower women to shape their destiny, a new film, Marriage Market, puts the spotlight on the pressure to get married that young women in China deal with every day – from family, friends and society.
Despite the content, the film is unreservedly uplifting. Li Yu Xuan is one of several women who unveil a life of happiness and fulfilment. For these women, being successful and independent is something they are proud of, and they are undeterred by the cultural pressures and stresses.
“Even if I’m alone, I will be happy, confident and have a good life,” says Hu Ting.
“Being independent is a great lifestyle, and it’s the life I want,” says Wang Xiao Qi.
Tune in to the video below to watch as they send a powerful message to their parents and society. This is one marriage market you do not want to miss.